Smarter Better Online!

A successful e-commerce program can turn an idea into a full-scale operation, or open an entirely new market for an established business.

Proven Online Results

Our company goal is to help organizations create and grow successful business and e-commmerce web sites. We have proven experience consulting with customers both building brand new e-commerce and business web sites, and increasing the effectiveness of their existing web sites.

Dedicated New Development

We begin with a realistic look at your business resources and goals to ensure there is alignment. Next we will design a strategy to build an e-commerce solution to meet your established goals. Even if you have an existing site, establishing an e-commerce platform can be a separate, and sometimes daunting, task.

Each project is unique, and 98Websites uses the concept of Continuous Improvement to constantly refine your site and ensure it exceeds your expectations.

Enhance Your Current Site

Increasing the effectiveness of your ecommerce site begins with numbers…

• Number of visitors to your site
• Ratio of visitors to buyers
• Ratio of visitors to new customers
• Ratio of visitors who request information
• Number of visitors who look for driving directions
• Number of visitors who view your contact information
• Ratio of visitors who download product information
• Other metrics related to your business model…

Perhaps you have an existing site that receives a significant number of visitors, but if their actions don’t positively reflect on your business goals, the traffic is of little use.

We use these numbers to help us target exactly which parts of your site need improvement and whether or not the changes we make or suggest actually increase the effectiveness. You may be working with the most creative people in the world, but if you are not measuring the success of their ideas, they may well be a waste of time.

We will perform in-depth keyword research to make sure that the keywords you are optimizing for are worth the effort. This creates a more effective optimization plan, and one that will yield results faster.

We also look at specific sections of your site for improvement opportunities. We monitor measurements before we start the re-design, and after we are finished, to ensure that the changes we made increased the effectiveness.

Continuous Improvement

Our process is simple:

• Set the goals for the site.
• Design changes to better meet those goals.
• Implement the changes.
• Measure the effect of the changes on our preferred results.
• Evaluate the effect on our goals and re-adjust if necessary.
• Design changes to better meet those goals.

If you need a fresh view of how to increase the effectiveness of your web site, you have found your home! Contact us Today for more information concerning our Marketing and Search Engine Optimization service.